The Gasthof Zufriedenheit Betriebsgesellschaft mbH is very serious about the protection of personal data and strictly complies with regulations of data protection laws.

1. Name and Contact Data of the Responsible Party for the Processing

This data protection information shall be valid for the data processing by: Gasthof Zufriedenheit Betriebsgesellschaft mbH

Managing Director: Dr. Andreas E. Zielke
Address: Steinweg 26
D – 06618 Naumburg (Saale)  
email: welcome@gasthof-zufriedenheit.de
T: +49 3445 791 20 51
You can reach the competent Data Protection Officer at:
Christopher Steingraeber – DSB | Bunzel Datenschutz
Mommsenstraße 55, 10629 Berlin
T: 03088773618
email: office@bunzel-datenschutz.de

2. Collection and Storage of Personal Data as well as the Type and Purpose of Their Usage

a) When Visiting the WebsiteDuring the visit to our website www.gasthof-zufriedenheit.de, information is automatically sent to our website’s server by the browser being used on your device. This information is temporarily stored in a so-called log file. In this regard, the following information is collected without any action being required upon your part and stored until it is automatically deleted:• IP address of the querying computer,• Date and time of day of the access,• Name and URL of the retrieved file,• Website from which the access is made (referrer URL),• Browser being used and, where applicable, your computer’s operating system as well as your access provider’s name.The aforementioned data are processed by us for the following purposes:• Ensuring seamless connections on the website,• Ensuring convenient usage of our website,• Evaluation of the system’s security and its stability as well as• For additional administrative purposes.The legal basis for the data processing is Art. 6 Para. 1 Clause 1 lit. f GDPR. Our rightful interest follows from the aforementioned purposes for data collection. In no case shall we use the collected data for the purpose of drawing inferences regarding your person.Moreover, during your visit to our website, we use cookies as well as analytical services. You can find detailed explanations in this regard in Clauses 4 and 5 of this Data Protection Declaration.b) When Registering for Our NewsletterInsofar as you have expressly approved this in accordance with Art. 6 Para. 1 Clause 1 lit. a GDPR, we will use your e-mail address in order to send you our newsletter upon a regular basis. For the receipt of the newsletter, the provision of an e-mail address shall suffice.Cancellation is possible at any time, e.g. via a link at the end of each newsletter. Alternatively, you can also feel free to send your cancellation request at any time via e-mail.c) When Using Our Contact FormIf you have questions of any kind, we offer you the option of contacting us via a form that is provided on the website. In order to do this, you must provide a valid e-mail address so that we will know from whom the inquiry originates and in order to be able to respond to it. Additional data may be provided upon a voluntary basis.The data processing for the purpose of initiating contact with us is done in accordance with Art. 6 Para. 1 Clause 1 lit. a GDPR upon the basis of your consent that you have provided voluntarily. The personal data which we collect for the usage of the contact form are automatically deleted after your inquiry has been handled.

3. Dissemination of Data

A dissemination of your personal data to third parties for any other purposes than those listed below shall not be made.We shall pass on your personal data to third parties only if:• You have granted your express consent in this regard in accordance with Art. 6 Para. 1 Clause 1 lit. a GDPR,• The dissemination is required in accordance with Art. 6 Para. 1 Clause 1 lit. f GDPR for the assertion, exercising or warding-off of legal claims and no reason exists to assume that you have a prevailing interest worthy of protection in the non-dissemination of your data,• For the case that a legal obligation exists for the dissemination in accordance with Art. 6 Para. 1 Clause 1 lit. c GDPR as well as• This is legally permissible and required in accordance with Art. 6 Para. 1 Clause 1 lit. B GDPR for the implementation of contractual relationships with you.

4. Cookies

We use cookies on our website. They consist of small files which your browser automatically creates and which are stored on your device (laptop, tablet, smartphone and the like) whenever you visit our website. Cookies cause no damage to your device, contain no viruses, Trojans or other malware.Information is stored in the cookie whereby such information is respectively created in conjunction with the specific device being used. However, this does not mean that we thus receive direct knowledge of your identity.The usage of cookies serves the purpose firstly of making the usage of our website more pleasant for you. Therefore, we use so-called session cookies in order to be able to recognise that you have already visited individual pages of our website. These cookies are then automatically deleted upon leaving our website.Moreover, we likewise use temporary cookies for the purpose of optimising the user-friendliness whereby these temporary cookies are stored for a specifically-designated timeframe on your device. If you visit our website again in order to utilise our services, it will be automatically recognised that you were already on our website as well as what entries you have inputted and what settings you have selected in order to avoid your having to enter them once again.Secondly, we use cookies in order to statistically collect data on the usage of our website and in order to optimise our website for you (see Clause 5). Whenever you visit our website again, these cookies enable us to automatically recognise that you were already on our website. These cookies are automatically deleted after a respectively-defined timeframe.The data processed by the cookies are required for the aforementioned purposes in order to safeguard our rightful interests as well as those of third parties in accordance with Art. 6 Para. 1 Clause 1 lit. f GDPR.Most browsers accept cookies automatically. However, you can nonetheless configure your browser in such a manner that no cookies are stored on your computer or a notification always appears before a new cookie is placed. However, the complete deactivation of cookies can result in your not being able to use all functions of our website.

5. Analytical Tools

a) Tracking Tools

The tracking measures listed below and which we use are implemented upon the basis of Art. 6 Para. 1 Clause 1 lit. f GDPR. Via the tracking measures which we use, we wish to ensure the requirements-based design and the continuous optimisation of our website. Secondly, we use the tracking measures in order to statistically collect data on the usage of our website and in order to optimise our website for you. These interests must be regarded as being rightful in accordance with the aforementioned guideline.

The respective data processing purposes and data categories can be found in the corresponding tracking tools.

b) Google Analytics

For the purposes of the requirements-based design and continuous optimisation of our website, we use Google Analytics, a web analysis service from Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereafter, “Google”). In this context, pseudonymised user profiles are created and cookies (see under Clause 4) are used. The information generated by the cookie regarding your usage of this website as well as the

• Browser type/browser version,

• Operating system being used,

• Referrer URL (the previously-visited page),

• Host name of the accessing computer (IP address),

• Time of day of the server inquiry,

are transmitted to a Google server in the USA and stored there. The information is used in order to evaluate the usage of the website, in order to compile reports regarding the website activities and in order to render additional services associated with the usage of the website and of the Internet for the purposes of market research and of the requirements-based design of these Internet pages. Where applicable, this information may be passed on to third parties insofar as this is prescribed by law or insofar as third parties process these data via contracted data processing. In no case shall your IP address be commingled with other data by Google. The IP addresses are anonymised so that it is not possible to make personal inferences (IP masking).

You can prevent the installation of cookies by correspondingly adjusting the settings on your browser software; however, we wish to point out that, in this case, you may not be able to comprehensively use all functions of this website.

Moreover, you can prevent the collection of the data (including your IP address) which are generated by the cookie and which make reference to your usage of the website as well as the processing of these data by Google by downloading and installing a browser add-on  (https://tools.google.com/dlpage/gaoptout?hl=de).
As an alternative to the browser add-on – particularly in the case of browsers on mobile devices, you can also prevent the collection of data by Google Analytics by clicking on this link.

An opt-out cookie will be placed that will prevent the future collection of your data when visiting this website. The opt-out cookie will be effective only in this browser and only for our website and will be stored on your device. If you delete the cookies in this browser, you must once again place the opt-out cookie.

You can find additional information regarding the data protection in conjunction with Google Analytics in, for example, the Google Analytics’ Help Section (https://support.google.com/analytics/answer/6004245?hl=de).

c) Google AdWords Conversion Tracking

In order to statistically collect data regarding the usage of our website and to evaluate such data in order to optimise our website for you, we also use Google Conversion Tracking. In order to do this, Google AdWords places a cookie (see Clause 4) on your computer whenever a Google ad is displayed to you on our website.

These cookies lose their validity after 30 days and do not enable personal identification. If the user visits specific pages of the website of the AdWords customer and the cookie has not yet expired, Google and the customer can recognise that the user has clicked on the ad and was guided to this website.

Each AdWords customer receives a different cookie. Cookies can thus not be tracked via the websites of AdWords customers. The information obtained via the conversion cookies enable the creation of conversion statistics for AdWords customers who have opted for conversion tracking. The AdWords customers can find out the total number of users who clicked on their ad and were guided to a website with a conversion tracking tag. However, they receive no information which can be used to personally identify users.

If you would not like to participate in the tracking process, you can also reject the placement of such a cookie which is required for this tracking process – e.g. by changing your browser’s settings which will generally deactivate the automatic placement of cookies. You can also deactivate cookies for conversion tracking by correspondingly adjusting the settings on your browser in such a manner that cookies are blocked from the “www.googleadservices.com” domain. You can find Google’s Data Protection Guidelines on Conversion Tracking here (https://services.google.com/sitestats/de.html).

In no case shall the IP address be commingled with other data affecting the user. The IP addresses are anonymised so that it is not possible to make personal inferences (IP masking).

The data regarding your visit to this website is currently being collected by Matomo Web Analysis. Click here (https://matamo.org/docs/privacy/) so that your visit will no longer be subjected to data collection.

6. Social Media Plug-Ins

On our website, we use social plug-ins from the Facebook, Twitter and Instagram social networks in order to make our company more well-known upon the basis of Art. 6 Para. 1 Clause 1 lit. f GDPR. The underlying advertising purpose must be regarded as being a rightful interest in accordance with the GDPR. The responsibility for the data protection-compliant operation thereof must be guaranteed by their respective provider. We integrate these plug-ins by way of the so-called two-click method in order to optimally protect the visitors to our website.

a) Facebook

On our website, the social media plug-ins from Facebook are used in order to personally design their usage. For this, we use the “LIKE” or the “SHARE” button. This entails an offering from Facebook.

Whenever you visit a page of our website which contains such a plug-in, your browser creates a direct connection to Facebook’s servers. The content from the plug-in is transmitted by Facebook directly to your browser and then is integrated by your browser into the website.

Through the integration of the plug-ins, Facebook receives the notification that your browser has visited the corresponding page of our website – even if you have no Facebook account or are not logged-in to Facebook at that time. This information (including your IP address) is transmitted by your browser directly to a Facebook server in the USA and stored there.

If you are logged-in to Facebook, Facebook can directly attribute the visit to our website to your Facebook account. Whenever you interact with the plug-ins, e.g. press the “LIKE” or “SHARE” button, the corresponding information is likewise transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your Facebook friends.

Facebook can use this information for the purposes of advertising, market research and the requirements-based design of the Facebook pages. In this context, Facebook creates usage, interest and relationship profiles, e.g. in order to evaluate your usage of our website with regards to the ads displayed to you on Facebook, to notify other Facebook users of your activities on our website and in order to render additional services associated with the usage of Facebook.

If you would not like for Facebook to attribute the data collected via our website to your Facebook account, you must log out of Facebook before visiting our website.

The purpose and scope of data collection and the further processing and usage of the data by Facebook as well as your related rights and setting options for protecting your private sphere can be found in Facebook’s Data Protection Guidelines (https://www.facebook.com/about/privacy/).

b) Twitter

Plug-ins from the short-messaging network from Twitter Inc. (Twitter) have been integrated into our Internet pages. You can recognise the Twitter plug-ins (tweet button) from the Twitter logo on our website. You can find an overview of the tweet buttons here (https://about.twitter.com/resources/buttons).

Whenever you visit a page of our website which contains such a plug-in, a direct connection is created between your browser and the Twitter server. Twitter thus receives the notification that you (with your IP address being disclosed as well) have visited our website. Whenever you click on the Twitter “tweet button” while you are logged-in to your Twitter account, you can link the contents of our website to your Twitter profile. Thus, Twitter can attribute your visit to our website to your user account. We wish to also point out that we, as the provider of the Internet pages, have no knowledge of the content of the transmitted data as well as their usage by Twitter.

If you do not wish for Twitter to be able to attribute your visit to our website to your Twitter user profile, please log out of your Twitter user account.

You can find additional information in this regard in Twitter’s Data Protection Declaration (https://twitter.com/privacy).

c) Instagram

On our website, so-called social plug-ins (“plug-ins”) are also used from Instagram which is operated by Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”).

The plug-ins are labelled with an Instagram logo, e.g. in the form of an “Instagram camera”.

Whenever you visit a page of our website which contains such a plug-in, your browser creates a direct connection to Instagram’s servers. The content of the plug-in is transmitted by Instagram directly to your browser and is integrated into the website. Through this integration, Instagram receives the notification that your browser has visited the corresponding page of our website – even if you have no Instagram profile or are not logged-in to Instagram at that time.

This information (including your IP address) is transmitted by your browser directly to an Instagram server in the USA and stored there. If you are logged-in to Instagram, Instagram can attribute the visit to our website directly to your Instagram account. Whenever you interact with the plug-ins, e.g. press the “Instagram” button, this information is likewise directly transmitted to an Instagram server and stored there.

The information is also published in your Instagram account and displayed to your contacts there.

If you would not like for Instagram to attribute the data collected via our website directly to your Instagram account, you must log out of Instagram before visiting our website.

You can find additional information in this regard in Instagram’s Data Protection Declaration (https://help.instagram.com/155833707900388)

7. Affected Parties’ Rights

You shall have the right:

• In accordance with Art. 15 GDPR, to demand information regarding your personal data which we process. In particular, you can demand information regarding the processing purposes, the category of personal data, the categories of recipients to whom your data have been or are being disclosed, the planned storage timeframe, the valid existence of a right of correction, deletion, restriction of the processing or to lodge an objection, the valid existence of a right to lodge a complaint, the origin of your data insofar as these data have not been collected by us as well as the existence of an automated decision-making processing including profiling and, where applicable, detailed information regarding their details;

• In accordance with Art. 16 GDPR, to demand the prompt correction of incorrect data or completion of incomplete data from your personal data which we have stored;

• In accordance with Art. 17 GDPR, to demand the deletion of your personal data which we have stored unless the processing is required for the exercising of the right to freedom of expression and right to information, in order to fulfil a legal obligation, for reasons of the public interest or in order to assert, exercise or ward off legal claims;

• In accordance with Art. 18 GDPR, to demand the restriction of the processing of your personal data insofar as you are disputing the correctness of the data, the processing is illegal, but you reject the deletion thereof and we no longer need the data, but you nonetheless require these data in order to assert, exercise or ward off legal claims or you have lodged an objection to the processing in accordance with Art. 21 GDPR;

• In accordance with Art. 20 GDPR, to receive your personal data, which you have provided to us, in a structured, standard and machine-readable format or to demand the transmission thereof to another Responsible Party;

• In accordance with Art. 7 Para. 3 GDPR, to revoke your consent at any time which you previously granted to us. This will have the result that we will no longer be allowed to continue the data processing in the future which was based upon this consent and

• In accordance with Art. 77 GDPR, to lodge a complaint with a government supervisory agency. As a rule, in order to do this, you can contact the government supervisory agency for your customary abode or workplace or our commercial residence.

8. Right to Lodge an Objection

Insofar as your personal data are processed upon the basis of rightful interests in accordance with Art. 6 Para. 1 Clause 1 lit. f GDPR, you shall have the right, in accordance with Art. 21 GDPR, to lodge an objection against the processing of your personal data insofar as reasons exist which are based upon your special situation or the right of objection is being lodged against direct advertising. In the latter case, you shall have a general right to lodge an objection which we shall implement without your being required to state a special situation in this regard.If you would like to exercise your right of revocation or your right to lodge an objection, it is sufficient to send an e-mail to: welcome@gasthof-zufriedenheit.de or via the postal service to our address: Steinweg 26 | D – 06618 Naumburg (Saale)9. Currentness and Amendment of this Data Protection DeclarationThis Data Protection Declaration is currently valid in the version of May 2018.Owing to the continued development of our website and the offerings on it or as the result of amended legal and/or governmental guidelines, it may become necessary to amend this Data Protection Declaration. You can retrieve and print out the respectively-current Data Protection Declaration at any time on the website at www.gasthof-zufriedenheit.de/en/data-protection If you should have any questions, comments or inquiries with regards to our collection, processing and usage of your personal data, please likewise use the contact address which we have provided.